Crozier Radio Productions

You're in the business to make money.  I get that.  Before you can justify paying me, you will need to know that you can generate revenue through sponsorships or adjacent spots.  Well, munch on this Number Crunch.

Do the Math

Let's say you took advantage of my "get all four Dollar Day services for $1000" promotion and you get a modest $25 for a billboard sponsorship or adjacent spot for each of the resulting features ... so, four features per day times $25 each, that's $100, times five days per week, times 52 weeks per year ... take away the $1,000 cost ...

You just made $25,000.  And you get the added benefit of raising the creative bar on your Morning Show.

What if you produced the segment and made each of them a daily podcast?  Now you have five sponsorship opportunities per day, times $25 each, times fives times per week, times 52 weeks per year ... take away the $1,000 cost ...

You just made $31,500.  And you increased your web traffic and social media updates.

Imagine if you could get $50 per sponsorship ... $75? ... $100 ...  all for features that cost you less than a Dollar a Day.

I can't predict what you, in your market, can charge a client for the sponsorship of these features, but I can guarantee that I will give you the greatest opportunity to make money by creating unique, daily benchmark programs that will pull listeners to your dial position and your website.  The rest is up to you.  (Yeah, I'm talking to you, sales staff!)